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Controlling assets



The Challenge

To ensure that both tangible and intangible assets are properly protected and controlled, and exploited efficiently.


The Solutions

Control and protect your assets

  • Ensure all the assets you need to run the business efficiently are either under your ownership or your access to them is appropriately contractually protected
  • Make sure your systems enable accurate and robust recording of related costs (including depreciation, repairs and maintenance, etc)
  • Review your insurance cover regularly
  • Ensure you regularly forecast your future capex needs

Exploit your assets efficiently

  • In the case of direct revenue – generating assets, don’t invest unless on the back of a  sensitised financial model which shows a return on assets significantly above your cost of capital
  • Be aware of the advantages of leasing (as opposed to purchasing) new assets, and the potential for selling and leasing back existing assets
  • Measure your asset utilisation ratios regularly, if these are important
  • Set milestones to measure the progress of new asset investments – to establish evidence of failure, as well as success
  • Ensure you maximise the residual value of your assets once their primary utilisation period is over

Manage your intangible assets

  • Ensure that all the intellectual property or technology you need is under your ownership, or adequately protected by appropriate license agreements
  • Ensure that all your intellectual property is appropriately registered ( e.g. copyright etc)
  • Review regularly that all your IP is not being used by third parties in an unauthorised way, and that all license agreements are periodically reviewed and their provisions enforced
  • Make sure your talent management processes are up to scratch. (see “People”)
  • Don’t forget other non – IP intangibles, e.g. the value of contracts / customer relationships; consider measuring their financial value regularly, to enable you better to assess the consequences of loss

If you would like more help with controlling your assets please contact Guy Rigby on 020 7131 8213 or email Guy Rigby